No ammonia means coloring your hair in the most gentle way possible. When you color hair with harsh. aggresive chemicals, you damage the hair. This leads to color-fading, dry, lifeless, brittle hair with little to no shine or bounce. Isn't it time you treated your hair better?

No ammonia also means no harmful, unhealthy fumes that can lead to everything from allergic reactions to bronchial damage. If something makes your eyes water, your nose burn, and causes your head to burn and itch, (sometimes for days) why would you continue to use it when there's a better, healthier way?

Using haircolor that is made in the healthiest way for you, is healthier for all of us. Fewer toxic chemicals washing down the drain means less enviromental impact overall. In short: Love each other. Love the earth.